Anker is the industry leader in mobile charging, well known for its reliable and efficient charging devices. This project was to create an online campaign for a portable charger, PowerCore 5000, during the July 4th holiday.
The design goal was to link the product closely to the national holiday visual and function wise. Visually, red, white, and blue products were selected for the July 4th theme. Transitions from day-time parade, family bbq to evening fireworks were shown to demonstrate multiple occasions when the portable charger can be handy to charge your phone.
This 6-seconds video was produced within 2 days, from brain storming to final delivery and was very well received over several social media platform.
Art Director: Edith Chan
Designer: Lili Fang