Pike Place Market

Pike Place Market Branding. As a historic market place that evolves and has become a very lively community, Pike Place Market needs a brand that can visibly represent it. Due to the complexity of business forms presented at the market, it’s important to have a design that correlates with all of them and enhances the overall customer experience at the market Rachel the Piggy Bank is the mascot of Pike Place Market. It’s been collecting coins to benefit social services provided by the Market Foundation. People can relate pigs to farms directly. A rustic stroke texture is applied to the logo to show the natural, historic and artistic feature of the market. The typeface is Futura. The contrast of the rustic background and the type shows it is a place where history meets new development.

Pike Place Market Branding

This is a school project that redesigns a location brand.

Pike Place Market is a special community within the heart of Seattle’s downtown. More than the city’s beloved public market, Pike Place Market is a vibrant neighborhood comprised of hundreds of farmers, craftspeople, small businesses and residents.

As a historic market place that evolves and has become a very lively community, Pike Place Market needs a brand that can visibly represent it. Due to the complexity of business forms presented at the market, it’s important to have a design that correlates with all of them and enhances the overall customer experience at the market.

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