Pike Place Market is a landmark in Seattle. It is populated with locals and tourists, who enjoy sightseeing, shopping, eating and grocery shopping. The market was designed for people to “get lost on purpose”, but it is hard for new visitors to navigate.
Considering the diversity of the users, a new signage system is designed to accommodate different needs. Hand-drawn signs are used to fit into the eclectic, intricate and festive environment while remain engaging.
Each floor is color coded to assist navigation.
